QuickBooks "Backing You" Anthem

Michael was hired by TBWA\Chiat\Day to direct the series of new commercials for QuickBooks as they completely rebrand themselves. The entire idea was to find real people with small business and capture their real life struggles and successes that all business owners know of.

Here are a couple :30 spots that were a part of the campaign. 

CREDITS

Director: Michael Marantz (www.michaelmarantz.com)
Director of Photography: Tim Sessler (www.timsessler.com) 
Producer: Marc Longburg

Agency: TBWA\Chiat\Day
President: Erin Riley
Chief Creative Officer: Renato Fernandez
Creative Director: Kirsten Rutherford
Creative Director: Ben Beazley
Sr. Copywriter: Suzanne Sherwood
Sr. Art Director: Eron Broughton
Sr. Copywriter: Liz Cartwright
Sr. Art Director: Stephen Lum
Copywriter: Stew Tribe
Art Director: Dan Hales
Director of Production: Brian O’ Rourke
Executive Producer: Kat Urban
Producer: Marty Church